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Maddie Flanigan


Maddie Flanigan, a STA alumna from Class of 2006, turned her dream of sewing and blogging into a passionate career. On most days, you'll find her in her Philadelphia studio, designing her next collection or teaching women how to make a perfectly-fitted bra. In addition to maintaining Madalynne Studios, she works as a part time photographer and personal stylist at Anthropologie. Sounds like she wears a lot of hats? Literally and figuratively, Maddie does. In her own words, "Like mother to child, I love each equally. They are an all-consuming, at all hours’ commitment that leaves my heart full when I go to bed."

Maddie learned how to sew as an 18-year-old freshman at The University of Miami when she found her mom's old sewing machine while rummaging through her closet. She decided to take up sewing so she could finally hem her jeans! A neighborhood tailor, Myshka, who had a reputation for being absolutely nuts like a mad scientist, took her on as student. One lesson turned into a two-and-a-half-year apprenticeship with a woman who worked for Christina Dior.

Maddie later enrolled in The Savannah College of Art and Design (SCAD) to study fashion design, but transferred a year later to Johnson and Wales in North Miami when the school offered a full scholarship for fashion merchandising and retail marketing. In order to graduate, Maddie had to complete an externship. Dreaming big, she applied to Urban Outfitters for a position in technical design. When the company started an internal website, the company offered Maddie a position to work on the site. For four and a half years, she handled internal and corporate communications and became the resident photographer, in-house graphic designer, and blogger for URBN, which includes the brands Anthropologie, Free People, Urban Outfitters, Terrain and BHLDN. She now has her dream job!

Last year marked her biggest accomplishments. In April, Urban Outfitters released an exclusive collection of Madalynne Intimates--available online and in 50 stores--with one style selling out in a few weeks. Four months later, she teamed up with Simplicity to release two exclusive lingerie patterns. Urban Outfitters launched a second exclusive Madalynne collection in September, and she partnered with PFAFF to become its brand ambassador. Ending the year on a high note, she produced her own line of intimates, available on her webshop and Anthropologie, and taught 10 sold-out Bra Making Workshops, one of them in London!

Today, her amazing vision provides women with feminine lingerie, both beautiful and functional, sewing their own lingerie or buying from the market.